Whirlpool Professional Becomes Beko Professional

As you may be aware, Whirlpool EMEA and Arçelik (parent company of Beko) completed a merger in 2024, forming a new unified company: Beko Europe. As part of this transition, the Whirlpool Atlantis top-loading machines were phased out in mid-2024 and the Front Loader Laundry equipment and Microwaves in early 2025. The next step in this evolution is the discontinuation of the Whirlpool Professional brand, which is being replaced by Beko Professional.

What Does This Mean for You?

In practical terms, very little will change. The remaining stock of Whirlpool Professional front-loading laundry equipment and the PRO 25 IX microwave, which we have been actively supplying throughout this year. As this stock is now running low, we felt it was the right time to introduce the new range.

The new Beko Professional range will look very familiar - the products are manufactured in the same factory, to the same specifications, and with very similar SKU codes: AWH912-PRO-BP / AWZ9HP-PRO-BP / PRO25IX-BP

The only visible change is the updated Beko Professional branding. These models will be phased in gradually as existing Whirlpool Professional stock is sold, ensuring a smooth, uninterrupted supply for our customers